8 ways to monitor, measure & enhance your marketing

There are so many readily available systems and processes for you to use when measuring, monitoring and enhancing your marketing impact. Some examples include:

• Adding a web analytics tool e.g. Google Analytics to your website to track and monitor your website performance. Are you reaching the right audience and are they engaging with your site?

• Monitoring the performance of your keywords for your website to ensure your Search Engine performance is optimised. Do you appear high enough in google so that your customers will find you?

• Using an email based system e.g. Mailchimp that allows you to monitor your email open rates, click through rates, unsubscribes etc. Do your subscribers respond to your emails or one type of email campaign compared to another?

• Monitoring your social media demographics and engagement levels. Do your followers match your target audience? Which channel is more effective for brand building vs sales generation? What posts are more effective than other posts e.g. image driven vs video based?

• Conducting Net Promotor Score (NPS) research to understand your customers loyalty to your business. Are they willing to recommend your business to their family and friends?

• Adding UTM tracking codes to your digital advertising, social media activity or email campaigns. How do the different channels drive traffic to your website? Which channel is more effective? How does one advertising media e.g. Google paid ads compared to ads you run for example on Facebook?

• Using a CRM system to record and monitor customer engagement and sales. What approaches generate the most leads and which of these turn into paying customers?

• You can use the same CRM data to explore which customers are the most important to your business? What characteristics do this customers share and how can you find more businesses or individuals who share the same characteristics to help drive forward your business?

Measure4success blog

Measure4success is the blog for Ferndown Business Network member  e-nexus Ltd.  e-nexus is a Bournemouth based Marketing consultancy specialising in Strategic Marketing Planning and Performance Measurement.  Learn more about what we do and how we can support your business by emailing info@e-nexus.co.uk or by visiting our website at www.e-nexus.co.uk

Marketing is so much more than promotion

No matter the size of your business every penny you spend & every hour you commit to your marketing has to count towards you achieving your business goals.

Promotion is an important part in your marketing efforts but ‘effective marketing’, the entire marketing that satisfies the needs of your customers is so much more. You can have a great promotional campaign but if your product or service isn’t wanted or you are charging prices that are above what your target customers will pay then it will struggle to deliver.

To have ‘effective marketing’ you need to consider a wider range of factors than just promotion. Much of it isn’t difficult with the result being that it can transform the impact of your marketing. Here are just a few ideas:

• Start with product. Give customers what they need not what you think they need. Think wider than the actual product – consider the other features that surround your product – delivery methods and times, guarantees, installations, refunds, exchange policies – all of which can make your product or service more attractive.

• Speak to your customers. Ask them what they need and want from you. Find out what they think of your product or service and how it can be improved.

• Ask your customers for reviews. If they are liking what you do then encourage them to share with others what they think of your product and to post reviews on-line.

• Regularly monitor your sector and competitors. Consider how tastes are changing or new products are being launched and adapt where necessary.

• Make it easy for people to acquire your product. That maybe how they can find you or buy your product on-line. Make sure your website is mobile responsive and is search engine optimised.

• Develop your team. Ensure that everyone who works for you has great knowledge about your business and offer. Ensure they also have the right attitude & provide the level of service your customers would expect.

• Be responsive to your customers. Ensure you follow up on enquiries quickly – not many buy products or services from a company they have had to chase or have had to wait a long time to respond.

• Deal with customer complaints well. No doubts you have all had customers who haven’t been completely satisfied but how you deal and resolve their compliant will make all the difference to whether they buy from you again or recommend you to others.

• Measure, measure, measure. If you don’t measure your marketing you can’t understand, control or improve it. Use tools such as Google Analytics to see how well your website is working, monitor your email performance or conduct market research to understand what your target audience think about you and your product or service.

Measure4success blog

Measure4success is the blog for e-nexus Ltd.  We are a member of Ferndown Business Network and a Bournemouth based Marketing consultancy specialising in Strategic Marketing Planning and Performance Measurement.  Learn more about what we do and how we can support your business by emailing info@e-nexus.co.uk or by visiting our website at www-e-nexus.co.uk

Enhancing our clients digital footprint

Irwin Edgehill Training approached Ferndown Business Network member e-nexus LTD to help them develop their marketing. They wanted to work with an agency that could help them enhance their profile and reach new customers. 

Irwin Edgehill Training has been supporting individuals and teams for over a decade.  Founded by Irwin Edgehill, a Bournemouth based trainer and personal development coach, they have helped hundreds of people build their confidence and resilience empowering them to transform their personal & professional lives.

Building on their existing marketing efforts, our initial phase of activity was focused on enhancing their digital footprint to make it easier for potential clients to find them and ensure there is a consistent narrative.  To date we have:

  • Built a new company website (irwinedgehilltraining.com) focusing on content, design and SEO
  • Set up new social media channels and refreshed existing ones
  • Written & posted content for the company’s new Blog and social media channels based on our Social Media Management programme
  • Updated and supplied content to business referral sites
  • Grown social media followers, blog followers and engagement with followers
  • Identified, joined & engaged with other social media communities

Irwin Edgehill Training’s feedback on what we at e-nexus have delivered to date has been: “The best things come to those who wait. Having finally attracted the right company to market my business, I am infinitely pleased that Richard is now helping me move my business to the next level. A straight up guy who professionally delivers on everything he creates, the feedback I have and continue to receive from others on the work e-nexus has produced is fantastic. A very good professional and a nice man, highly recommended.”

Interested in discussing with e-nexus how we can support your marketing needs then email: info@e-nexus.co.uk or call Richard Milton on 07535 612652

Let me introduce myself

I’m a new member to Ferndown Business Network so it was great  this week to have had the opportunity to present to the group telling them more about my personal and career life as well as my company,  e-nexus that I founded 18 months ago.  

So I’m Richard Milton, founder of e-nexus. We are a Bournemouth based marketing consultancy focused on Strategic Marketing Planning & Performance Measurement.  As well as being a career long marketeer, I’m a keen runner and a family man. I love networking, live music and I’m also a huge AFC Bournemouth fan.

My career to date has all been about helping businesses flourish & thrive through effective marketing.  Our approach being to help clients review their marketing efforts and utilise data to understand its impact on their business success.  

All members of Ferndown Business Network get regular chances to update the group on what they have been up to whether that is through our weekly ‘one minute updates’ or our presentation slots.  It helps us all support each other as well as refer each other to others outside the group if they are looking for support, services or goods that members provide.

Thanks to Ferndown Business Network for giving me the opportunity to present.  I’m loving being a member of this really friendly and welcoming group. 

 If you are interesting in finding out more about FBN and joining us at a forthcoming networking session then please get in contact.

The value of ‘Print Advertising’

I have had several people tell me that I will “have to keep up with the times” and that, “print advertising will go out of fashion”. Well, I beg to differ. There have been many studies on how we buy, why we buy and what we buy. Print advertising, especially of local companies and those companies wanting to be seen as family, friendly and service orientated benefit hugely from a print presence in the local community. People trust print.

Digital, online advertising can be untrustworthy and unknown. How do you know that company will still be there tomorrow when you have a problem with their service or product? Are they real? Do they have experience? Will they give you a good product?

While a good website and some social media is a must to back up any print advertising, it is often the printed advert which leads the customer to look at that website. Here at Dorset Publications we have been helping companies grow year in, year out. Each magazine has a local feel for that area and we include community data for free. This gives a voice to local, small groups that otherwise have a hard time making themselves known and heard. From this they have gained new members and support for their important causes.

Everyone wins. The advertisers gain work, that keeps the local economy thriving, the charities and small independent groups gain support and the resident has an easy guide to find exactly who they are looking for to help them. It is a win win situation all round.

Please Click here for an independent view.

8 ways to measure, monitor & enhance your marketing

There are so many readily available systems and processes for you to use when measuring, monitoring and enhancing your marketing impact. Some examples include:

• Adding a web analytics tool e.g. Google Analytics to your website to track and monitor your website performance. Are you reaching the right audience and are they engaging with your site?

• Monitoring the performance of your keywords for your website to ensure your Search Engine performance is optimised. Do you appear high enough in google so that your customers will find you?

• Using an email based system e.g. Mailchimp that allows you to monitor your email open rates, click through rates, unsubscribes etc. Do your subscribers respond to your emails or one type of email campaign compared to another?

• Monitoring your social media demographics and engagement levels. Do your followers match your target audience? Which channel is more effective for brand building vs sales generation? What posts are more effective than other posts e.g. image driven vs video based?

• Conducting Net Promotor Score (NPS) research to understand your customers loyalty to your business. Are they willing to recommend your business to their family and friends?

• Adding UTM tracking codes to your digital advertising, social media activity or email campaigns. How do the different channels drive traffic to your website? Which channel is more effective? How does one advertising media e.g. Google paid ads compared to ads you run for example on Facebook?

• Using a CRM system to record and monitor customer engagement and sales. What approaches generate the most leads and which of these turn into paying customers?

• You can use the same CRM data to explore which customers are the most important to your business? What characteristics do this customers share and how can you find more businesses or individuals who share the same characteristics to help drive forward your business?

Want to discuss more how to measure and monitor your marketing efforts then contact Richard Milton from e-nexus Ltd by emailing richardmilton@e-nexus.co.uk

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