7 Major Points Why Magazine Advertising Works!

1. Target a captive audience

Our readers are incredibly proud and passionate about where they live. Our local magazines offer a sense of community and serve as an important ‘hub’ where locals can learn about their surroundings… including your products and services!

2. Make sure your ads stand out

Do not fall for the myth that ‘print’ is dead. In an age where the online space has a sea of digital ads, your local magazine has far less competition. Thus enabling you to stand out from the crowd!

3. Enable sense of security

Web surfers have become weary of clicking on banner ads. Even if they are enticing, they feel there is a lack of security online. With our print magazines the consumer has nothing to fear. This makes your audience more receptive to your message!

4. Longer shelf life 

While digital ads come and go, print ads have staying power! Our magazines are read countless times. Your advert can be strategically placed to maximise your promotion! Our magazines are placed directly in the hands of your local consumer through door to door distribution. They are also available at large retail outlets with high foot traffic!

5. Brand recognition & loyalty

Advertising in reputable local magazines like ours allows local people to become familiar with your business. In the long run this encourages brand loyalty and recommendation to others!

6. Credibility

Our local magazines are valued and respected publications that build a sense of community among local consumers. As an advertiser, you benefit from this credibility as your ads become much more than ‘just an ad’, they become recommendations from a trusted source.

7. Tactile experience

Did you know that the average reader only spends 15 seconds on a website before moving on? People interact differently with our print magazines, they take their time and linger. This means they fully interact with our content including your ad!

Interested in Promoting your business. Contact FBN member Dorset Publications to answer any other questions you have! Tel Debbie: 01202 894397

Making Your Vehicle Stand Out

March marks the release of the 20 plate registration numbers. If you’re buying or leasing a new vehicle and require upgraded, updated and uplifted graphics Ferndown Business Network member Signs Express Bournemouth can help bring your brand to life!

On average your vehicle could be seen by over 3,000 people every hour in a typical working day. Powerful and high impact, effective vehicle graphics are the perfect way to create a 24/7 marketing campaign at a slither of the investment.

Vehicle graphics are one of the most powerful forms of advertising and there are plenty of options to explore for all budgets! 

Custom Decals & Stickers

A great option for self-employed business people or start-ups, custom graphics and stickers are quick to apply and can start from £125+VAT.

Decals are a simple alternative to a larger vehicle livery, due to their fast turnaround and ability to be easily removed they also provide a great option for promotional events and ad-hoc usage. Our custom graphics can also be provided on a supply only basis, applied at your leisure.

FAQ – What are decals?

Decals is another term used for vinyl graphics and vinyl signs, commonly used as a term to describe text and logos on cars, vans and lorries amongst other transportation modes. 

Vehicle Wraps

At the other end of the scale, wrapping is a great solution for covering large areas of a vehicle. Vinyl can be very versatile which makes it a popular choice for those looking to completely or partially brand their business vehicles or make a statement with a privately-owned car.

Not only can wraps add the wow-factor, they can protect original paintwork, helping with resale value and also act as a theft deterrent which can lead to lower insurance premiums.

FAQ – How long do vehicle graphics last?

Professionally applied vehicle graphics should last for years if they are cared for correctly. We advise that you do not wash your vehicle for a week after vehicle graphics are applied and do not jet wash the graphics as this may reduce their life. 

For permanent vehicle graphics, we always offer to laminate the graphics which should prolong the colour of any digitally printed images. 

Reflective Vehicle Markings

Reflective markings can serve two important purposes; keeping your branding visible in all conditions and helping to comply with health and safety standards.

Certain vehicles will have to comply with Chapter 8 regulations which includes having fluorescent yellow and retro-reflective red markings applied to the rear. Chevron markings are also essential for ESVs including ambulances and police vehicles, in addition to blue and yellow battenberg graphics.

To make your vehicles really stand out 24/7, reflective vinyl adds the wow-factor and is great in low-light conditions.

FAQ – What are reflective vinyl graphics?

There are specialist vinyl materials available which offer reflective qualities for high impact graphics throughout the night. We can apply your vehicle with rear chevrons or build reflective graphics into your livery design for high visibility of your vehicle. Legislation requires new commercial vehicles over 3.5 tonnes of any age to have reflective outlines to the bodies and rears of the vehicle.

Fleet Graphics

To achieve a recognisable brand, it’s important to have consistent messaging across all elements of the business and this includes any company vehicles you may own or lease.

From simple text and logos to a full wrap, there are plenty of options to create a professional look which helps to enhance your corporate identity. Most vehicle visuals can also be removed if a vehicle is no longer needed, is being returned or sold making it a convenient option for fleets of vehicles.

There are many types of vehicle graphics with different options for a range of requirements. Signs Express Bournemouth offers a bespoke service and can cater for a wide range of requests. 

FAQ – How do I remove my vehicle graphics?

We would advise all graphics and wraps to be removed by a professional to ensure no damage is done to the vehicle. For a small fee, Signs Express Bournemouth offer this service.

Six steps to successful vehicle graphics

1. Identify – Vehicle graphics can serve many purposes, including showcasing your products and services or providing vital safety protection when out on the road. It’s important to consider what you want to get from your graphics before deciding the route you take.

2. Consult – it’s okay to not fully understand what you want or require from your new vehicle graphics, contact us to discuss requirements and we can recommend what will work best. Our bespoke consultative service can open up a range of possibilities!

3. Manage – especially for large fleet projects a seamless experience is essential to maintain an efficient service and make sure everything is delivered on time and budget. 

4. Innovate – the industry is always changing with new products and ideas, as part of the largest sign company in the UK and Ireland we have access to all of the latest innovations to make you stand out from the crowd.

5. Propose – the key to a good design is collaboration, our in-house design capabilities allow us to create engaging concepts and ideas for your vehicle. We can help you turn a simple idea into a unique and eye-catching design.

6. Customise – any type of vehicle can be wrapped from cars and vans to lorries and buses, but our capabilities don’t stop there, the more interesting the better!

Graphics don’t stop with cars, vans and lorries. At Signs Express Bournemouth we have wrapped a wide range of bespoke transport including everything from planes and boats to tuk-tuks and large machinery. 

Contact us today on 01202 797 239 to start your vehicle graphics journey.

The value of ‘Print Advertising’

I have had several people tell me that I will “have to keep up with the times” and that, “print advertising will go out of fashion”. Well, I beg to differ. There have been many studies on how we buy, why we buy and what we buy. Print advertising, especially of local companies and those companies wanting to be seen as family, friendly and service orientated benefit hugely from a print presence in the local community. People trust print.

Digital, online advertising can be untrustworthy and unknown. How do you know that company will still be there tomorrow when you have a problem with their service or product? Are they real? Do they have experience? Will they give you a good product?

While a good website and some social media is a must to back up any print advertising, it is often the printed advert which leads the customer to look at that website. Here at Dorset Publications we have been helping companies grow year in, year out. Each magazine has a local feel for that area and we include community data for free. This gives a voice to local, small groups that otherwise have a hard time making themselves known and heard. From this they have gained new members and support for their important causes.

Everyone wins. The advertisers gain work, that keeps the local economy thriving, the charities and small independent groups gain support and the resident has an easy guide to find exactly who they are looking for to help them. It is a win win situation all round.

Please Click here for an independent view.

8 ways to measure, monitor & enhance your marketing

There are so many readily available systems and processes for you to use when measuring, monitoring and enhancing your marketing impact. Some examples include:

• Adding a web analytics tool e.g. Google Analytics to your website to track and monitor your website performance. Are you reaching the right audience and are they engaging with your site?

• Monitoring the performance of your keywords for your website to ensure your Search Engine performance is optimised. Do you appear high enough in google so that your customers will find you?

• Using an email based system e.g. Mailchimp that allows you to monitor your email open rates, click through rates, unsubscribes etc. Do your subscribers respond to your emails or one type of email campaign compared to another?

• Monitoring your social media demographics and engagement levels. Do your followers match your target audience? Which channel is more effective for brand building vs sales generation? What posts are more effective than other posts e.g. image driven vs video based?

• Conducting Net Promotor Score (NPS) research to understand your customers loyalty to your business. Are they willing to recommend your business to their family and friends?

• Adding UTM tracking codes to your digital advertising, social media activity or email campaigns. How do the different channels drive traffic to your website? Which channel is more effective? How does one advertising media e.g. Google paid ads compared to ads you run for example on Facebook?

• Using a CRM system to record and monitor customer engagement and sales. What approaches generate the most leads and which of these turn into paying customers?

• You can use the same CRM data to explore which customers are the most important to your business? What characteristics do this customers share and how can you find more businesses or individuals who share the same characteristics to help drive forward your business?

Want to discuss more how to measure and monitor your marketing efforts then contact Richard Milton from e-nexus Ltd by emailing richardmilton@e-nexus.co.uk

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