Enhancing our clients digital footprint

Irwin Edgehill Training approached Ferndown Business Network member e-nexus LTD to help them develop their marketing. They wanted to work with an agency that could help them enhance their profile and reach new customers. 

Irwin Edgehill Training has been supporting individuals and teams for over a decade.  Founded by Irwin Edgehill, a Bournemouth based trainer and personal development coach, they have helped hundreds of people build their confidence and resilience empowering them to transform their personal & professional lives.

Building on their existing marketing efforts, our initial phase of activity was focused on enhancing their digital footprint to make it easier for potential clients to find them and ensure there is a consistent narrative.  To date we have:

  • Built a new company website (irwinedgehilltraining.com) focusing on content, design and SEO
  • Set up new social media channels and refreshed existing ones
  • Written & posted content for the company’s new Blog and social media channels based on our Social Media Management programme
  • Updated and supplied content to business referral sites
  • Grown social media followers, blog followers and engagement with followers
  • Identified, joined & engaged with other social media communities

Irwin Edgehill Training’s feedback on what we at e-nexus have delivered to date has been: “The best things come to those who wait. Having finally attracted the right company to market my business, I am infinitely pleased that Richard is now helping me move my business to the next level. A straight up guy who professionally delivers on everything he creates, the feedback I have and continue to receive from others on the work e-nexus has produced is fantastic. A very good professional and a nice man, highly recommended.”

Interested in discussing with e-nexus how we can support your marketing needs then email: info@e-nexus.co.uk or call Richard Milton on 07535 612652

‘Dr Peter’ recommends …. “Moisturise, moisturise, moisturise!”

This time of year is hard on your skin, but help is at hand from Ferndown Business Network member ‘Dr Peter’!

Have you noticed that in autumn, almost as soon as you’ve switched on your central heating, your skin becomes unhappy and thirsty, to say the least?

If you, or anyone else in your household has problematically dry skin, you should review your everyday ‘bathroom products’ as these can actually be contributing to the problem. ‘Dr Peter’ recommends the following action:

1. Don’t use biological washing detergent or fabric conditioner. These usually irritate sensitive skin. Try Aloe MPD (Code 307), an environmentally friendly, biodegradable, all-purpose detergent that effectively lifts grime and cuts through grease to remove stains. Its versatile cleaning power can tackle your laundry, floors, bathrooms, tiles, carpets, windows and dishes! This highly concentrated formula only takes a few drops to get many jobs done, so you don’t need a cupboard full of other cleaning products. Incredible value for money long-term.

2. Here are 3 of ‘Dr Peter’s’ moisturising recommendations:

Aloe Lotion (Code 062) This finely-textured moisturiser helps to condition your face & body and contains nourishing ingredients like jojoba oil, vitamin E, collagen & elastin to keep the skin smooth and supple. This softening lotion also includes apricot kernel oil which locks in moisture and creates a lightweight barrier on the skin. Contains lanolin.

Aloe Moisturising Lotion (Code 063) A thick, velvety moisturising cream containing nourishing aloe, jojoba oil, collagen & elastin to leave skin feeling soft & supple. This lotion moisturises your face, hands and body whilst maintaining the skin’s natural pH balance. Its easy-to-absorb formula also makes it a great base for makeup application. Does not contain lanolin.

Aloe Propolis Creme (Code 051) A rich, creamy blend of aloe vera, bee propolis and camomile that helps maintain healthy, beautiful skin tone and texture. Its moisturising and conditioning properties make for an excellent everyday moisturiser and helps to soothe irritation. Particular suitable for those with eczema, psoriasis & dermatitis. Contains lanolin.

Don’t forget that these products are available via ’Dr Peter’s’ online shop (www.wessex-aloe.com) or by calling him on 07947 685785.

Let me introduce myself

I’m a new member to Ferndown Business Network so it was great  this week to have had the opportunity to present to the group telling them more about my personal and career life as well as my company,  e-nexus that I founded 18 months ago.  

So I’m Richard Milton, founder of e-nexus. We are a Bournemouth based marketing consultancy focused on Strategic Marketing Planning & Performance Measurement.  As well as being a career long marketeer, I’m a keen runner and a family man. I love networking, live music and I’m also a huge AFC Bournemouth fan.

My career to date has all been about helping businesses flourish & thrive through effective marketing.  Our approach being to help clients review their marketing efforts and utilise data to understand its impact on their business success.  

All members of Ferndown Business Network get regular chances to update the group on what they have been up to whether that is through our weekly ‘one minute updates’ or our presentation slots.  It helps us all support each other as well as refer each other to others outside the group if they are looking for support, services or goods that members provide.

Thanks to Ferndown Business Network for giving me the opportunity to present.  I’m loving being a member of this really friendly and welcoming group. 

 If you are interesting in finding out more about FBN and joining us at a forthcoming networking session then please get in contact.

‘Dr Peter’ recommends …. advice on travelling abroad.

Ever been on holiday abroad and suffered with an upset tummy? 

It’s common to blame foreign bugs in either the food or the water, thinking that the local hygiene standards are not the same as ‘back home’, but in fact, this is rarely the case (unless you’ve had a really dodgy meal) because it’s largely due to the difference in the mineral content of the local water.  Sure, most of us will drink bottled water, but what about the ice cubes in your drinks?  Your sensitive gut tends to react with symptoms ranging from mild indigestion to chronic diarrhoea.

People who are susceptical to gut problems abroad usually take various potions with them of course – things that help put them right after the event.  And that’s fine.  However, there is a preventative alternative.  If you build up your gut’s ‘good bacteria’ before you travel, you are far less likely to be stricken during your holiday.  So, how does this work?

‘Dr Peter’s’ recommendation is a 4-week regime of PREBIOTIC (Aloe Vera drink – code 715) and PROBIOTIC (Pro-B tabs – code 610).  The prebiotic creates the correct gut environment for the proliferation of all the ‘good’ bacteria, and this Probiotic contains the 6 most important & beneficial strains of friendly bacteria in a tablet form, not requiring refrigeration, which is designed to bypass the stomach and be released in the large intestine, where it does its work.

So, ‘Dr Peter’s’ prescription is this: – One week before your holiday departure, start taking a daily dose of one Pro-B tablet and 100ml of Aloe first thing in the morning and continue for 4 weeks – i.e. take them with you on your 2 week holiday, and continue for one week after your return.

You’ll need one tub of Pro-B (30 tabs) and three litre bottles of Aloe to last you for 4 weeks.  Orders can be placed directly on the Wessex Aloe website shop or by calling Dr Peter on 07947 685785.”

The value of ‘Print Advertising’

I have had several people tell me that I will “have to keep up with the times” and that, “print advertising will go out of fashion”. Well, I beg to differ. There have been many studies on how we buy, why we buy and what we buy. Print advertising, especially of local companies and those companies wanting to be seen as family, friendly and service orientated benefit hugely from a print presence in the local community. People trust print.

Digital, online advertising can be untrustworthy and unknown. How do you know that company will still be there tomorrow when you have a problem with their service or product? Are they real? Do they have experience? Will they give you a good product?

While a good website and some social media is a must to back up any print advertising, it is often the printed advert which leads the customer to look at that website. Here at Dorset Publications we have been helping companies grow year in, year out. Each magazine has a local feel for that area and we include community data for free. This gives a voice to local, small groups that otherwise have a hard time making themselves known and heard. From this they have gained new members and support for their important causes.

Everyone wins. The advertisers gain work, that keeps the local economy thriving, the charities and small independent groups gain support and the resident has an easy guide to find exactly who they are looking for to help them. It is a win win situation all round.

Please Click here for an independent view.

Signs Express Bournemouth link with local businesses

Industry professionals and local business owners gathered yesterday evening for the Digital Décor Opportunity workshop, hosted by Richard Morris, Managing Director of Signs Express Bournemouth.The evening explored the revolution of bringing digital art, which was until recently only available online and in galleries, into the liveable space.

An insight to the endless opportunities around us kickstarted the evening, before attendees enjoyed a live demonstration and showcase of the technology available in branch, taking away their very own bespoke artwork printed onto specialist substrates.

The atmosphere on the evening was one of a keen desire for knowledge from an enthusiastic and interactive audience. Overall the workshop was a success with much positive feedback having been received from the audience. Deborah Jones, of Deborah Jones Design Ltd said:

‘I have nothing but praise for Richard in the visionary approach to both his products and the service he offers. He has taken time to reflect, consider and really examine his offering in order to elevate it above his market at large. He is looking to see what will give his business the edge in light of what is a saturated market. He has invested both in his people and his technology to ensure he is delivering the best product possible to his customers whilst also caring about their customer journey and experience. Last nights workshop still further demonstrated Richard’s obvious passion and commitment to his business. I very much look forward to working with this innovate company in the future on some of my interior design projects.” Deborah JonesDeborah Jones Design Ltd

Based on the success of this first training workshop, plans are currently underway to host another event at our unit based in Christchurch.

Richard Morris comments,

We are very pleased and inspired by the enthusiasm shown at our first event. We are passionate about bringing art lovers, interior designers and technology together to create and enjoy the new art forms of tomorrow. Digital printing means wallpaper can be whatever you want it to be, and to take tradition into the future is a very exciting time

Should you wish to be notified of these future events, email bournemouth@signs-express.co.uk or go to www.signsexpress.co.uk/branch/bournemouth

8 ways to measure, monitor & enhance your marketing

There are so many readily available systems and processes for you to use when measuring, monitoring and enhancing your marketing impact. Some examples include:

• Adding a web analytics tool e.g. Google Analytics to your website to track and monitor your website performance. Are you reaching the right audience and are they engaging with your site?

• Monitoring the performance of your keywords for your website to ensure your Search Engine performance is optimised. Do you appear high enough in google so that your customers will find you?

• Using an email based system e.g. Mailchimp that allows you to monitor your email open rates, click through rates, unsubscribes etc. Do your subscribers respond to your emails or one type of email campaign compared to another?

• Monitoring your social media demographics and engagement levels. Do your followers match your target audience? Which channel is more effective for brand building vs sales generation? What posts are more effective than other posts e.g. image driven vs video based?

• Conducting Net Promotor Score (NPS) research to understand your customers loyalty to your business. Are they willing to recommend your business to their family and friends?

• Adding UTM tracking codes to your digital advertising, social media activity or email campaigns. How do the different channels drive traffic to your website? Which channel is more effective? How does one advertising media e.g. Google paid ads compared to ads you run for example on Facebook?

• Using a CRM system to record and monitor customer engagement and sales. What approaches generate the most leads and which of these turn into paying customers?

• You can use the same CRM data to explore which customers are the most important to your business? What characteristics do this customers share and how can you find more businesses or individuals who share the same characteristics to help drive forward your business?

Want to discuss more how to measure and monitor your marketing efforts then contact Richard Milton from e-nexus Ltd by emailing richardmilton@e-nexus.co.uk

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