Ferndown Business Network

Growing business together

Tag: Dorset Publications

7 Major Points Why Magazine Advertising Works!

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1. Target a captive audience

Our readers are incredibly proud and passionate about where they live. Our local magazines offer a sense of community and serve as an important ‘hub’ where locals can learn about their surroundings… including your products and services!

2. Make sure your ads stand out

Do not fall for the myth that ‘print’ is dead. In an age where the online space has a sea of digital ads, your local magazine has far less competition. Thus enabling you to stand out from the crowd!

3. Enable sense of security

Web surfers have become weary of clicking on banner ads. Even if they are enticing, they feel there is a lack of security online. With our print magazines the consumer has nothing to fear. This makes your audience more receptive to your message!

4. Longer shelf life 

While digital ads come and go, print ads have staying power! Our magazines are read countless times. Your advert can be strategically placed to maximise your promotion! Our magazines are placed directly in the hands of your local consumer through door to door distribution. They are also available at large retail outlets with high foot traffic!

5. Brand recognition & loyalty

Advertising in reputable local magazines like ours allows local people to become familiar with your business. In the long run this encourages brand loyalty and recommendation to others!

6. Credibility

Our local magazines are valued and respected publications that build a sense of community among local consumers. As an advertiser, you benefit from this credibility as your ads become much more than ‘just an ad’, they become recommendations from a trusted source.

7. Tactile experience

Did you know that the average reader only spends 15 seconds on a website before moving on? People interact differently with our print magazines, they take their time and linger. This means they fully interact with our content including your ad!

Interested in Promoting your business. Contact FBN member Dorset Publications to answer any other questions you have! Tel Debbie: 01202 894397

The value of ‘Print Advertising’

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I have had several people tell me that I will “have to keep up with the times” and that, “print advertising will go out of fashion”. Well, I beg to differ. There have been many studies on how we buy, why we buy and what we buy. Print advertising, especially of local companies and those companies wanting to be seen as family, friendly and service orientated benefit hugely from a print presence in the local community. People trust print.

Digital, online advertising can be untrustworthy and unknown. How do you know that company will still be there tomorrow when you have a problem with their service or product? Are they real? Do they have experience? Will they give you a good product?

While a good website and some social media is a must to back up any print advertising, it is often the printed advert which leads the customer to look at that website. Here at Dorset Publications we have been helping companies grow year in, year out. Each magazine has a local feel for that area and we include community data for free. This gives a voice to local, small groups that otherwise have a hard time making themselves known and heard. From this they have gained new members and support for their important causes.

Everyone wins. The advertisers gain work, that keeps the local economy thriving, the charities and small independent groups gain support and the resident has an easy guide to find exactly who they are looking for to help them. It is a win win situation all round.

Please Click here for an independent view.

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