Marketing is so much more than promotion

No matter the size of your business every penny you spend & every hour you commit to your marketing has to count towards you achieving your business goals.

Promotion is an important part in your marketing efforts but ‘effective marketing’, the entire marketing that satisfies the needs of your customers is so much more. You can have a great promotional campaign but if your product or service isn’t wanted or you are charging prices that are above what your target customers will pay then it will struggle to deliver.

To have ‘effective marketing’ you need to consider a wider range of factors than just promotion. Much of it isn’t difficult with the result being that it can transform the impact of your marketing. Here are just a few ideas:

• Start with product. Give customers what they need not what you think they need. Think wider than the actual product – consider the other features that surround your product – delivery methods and times, guarantees, installations, refunds, exchange policies – all of which can make your product or service more attractive.

• Speak to your customers. Ask them what they need and want from you. Find out what they think of your product or service and how it can be improved.

• Ask your customers for reviews. If they are liking what you do then encourage them to share with others what they think of your product and to post reviews on-line.

• Regularly monitor your sector and competitors. Consider how tastes are changing or new products are being launched and adapt where necessary.

• Make it easy for people to acquire your product. That maybe how they can find you or buy your product on-line. Make sure your website is mobile responsive and is search engine optimised.

• Develop your team. Ensure that everyone who works for you has great knowledge about your business and offer. Ensure they also have the right attitude & provide the level of service your customers would expect.

• Be responsive to your customers. Ensure you follow up on enquiries quickly – not many buy products or services from a company they have had to chase or have had to wait a long time to respond.

• Deal with customer complaints well. No doubts you have all had customers who haven’t been completely satisfied but how you deal and resolve their compliant will make all the difference to whether they buy from you again or recommend you to others.

• Measure, measure, measure. If you don’t measure your marketing you can’t understand, control or improve it. Use tools such as Google Analytics to see how well your website is working, monitor your email performance or conduct market research to understand what your target audience think about you and your product or service.

Measure4success blog

Measure4success is the blog for e-nexus Ltd.  We are a member of Ferndown Business Network and a Bournemouth based Marketing consultancy specialising in Strategic Marketing Planning and Performance Measurement.  Learn more about what we do and how we can support your business by emailing info@e-nexus.co.uk or by visiting our website at www-e-nexus.co.uk

How well are your assets protected?

Do you have a plan in place to ensure that your wealth passes to the right people at the appropriate time in a manner that provides protection and is efficient for tax purposes? 

Ferndown Business Network member DB Consultancy use Asset Protection Strategies for those who wish to protect themselves and their family’s future inheritance.  They use a tried and tested combination of Wills, Trusts and Powers of Attorney to cover the most common threats to wealth made up from homes, savings, investments, life assurances, pension plans & death-in-service benefits.

Wills ensure the most effective legal ownership of your home whilst setting up Trusts means that your assets are protected from the threat of:

  • The financial burden of long-term care
  • Future insolvency problems
  • Children getting divorced
  • Surviving spouse entering a new relationship
  • Inheritance and other taxes
  • Avoiding the delays associated with probate
  • Legislation changes

David Booth, Director of DB Consultancy said: “We work closely with our clients to create a plan that suits their specific requirements. We put them in control of their financial affairs and provide them with peace of mind. Our approach also ensures that the people you choose can manage your financial and welfare affairs should you become unable to do so due to mental or physical incapacity. This important aspect of planning gives the ones you trust control of important decisions, rather than a government agency.”

DB Consultancy provide a full range of services and bespoke advice in all areas of Estate Planning including Wills, protecting wealth using Trusts, Inheritance Tax Planning and Lasting Powers of Attorney.  Based in Ringwood, Hampshire we benefit from 30 years of experience in Wills and Estate Planning.  We also work in association with The Countrywide Tax & Trust Corporation Ltd.

For help and advice on how best to protect your assets please contact Ferndown Business Network David Booth at DB Consultancy on 07949 021118. Email david@dmsuk.info or let’s speak via FaceTime or Skype: theoxfordwillco_1

Have you calculated your staffs’ holiday entitlement properly?

The first month of 2020 has almost been and gone ….are you all sorted with your staffs’ holiday entitlements for the year?

Here’s some advice and guidance from Ferndown Business Network member, Just Ask Juli

When staff primarily worked Monday – Friday 9am-5pm it was all very straight forward; now however with more and more people working over the weekends, on part time contracts or working compressed working weeks things have gotten a bit more complicated.

It’s our legal requirement as employers to make sure that all our staff receive their statuary minimum holiday entitlement and to make sure that bank holidays are calculated in a fair and consistent manner. Be very careful if your team are primarily part time and you just give them the day off when a bank holiday occurs; you may well be giving more holiday than they are entitled to (which makes you a great boss) or more importantly you may not be giving enough (which makes you an illegal boss)!

So some tips if your work force works differing hours:-

• when calculating holiday entitlement switch from “days” to “ hours”

• make sure its very clear in their contracts as to whether their holiday entitlement includes or excludes bank holidays (note there is a legal minimum that must be observed)

• show clearly on their holiday forms how you’ve calculated their entitlement. Its often useful to show the bank holiday entitlement as a separate figure

• and finally .. remember this year a standard Monday bank holiday has been moved to a Friday so a different calculation may be necessary for some of your team

The HMRC website gives lots of help and useful tools https://www.gov.uk/holiday-entitlement-rights

Need some help? Just Ask Juli!

Supporting Wessex Cancer Trust

Ferndown Business Network is delighted to announce that it has supported FBN Member Wessex Cancer Trust by making a donation of £1000 as part of the Wessex Cancer Trust crisis appeal. 

Wessex Cancer Trust believes that there should be help and support available to everyone living with cancer, when and where they need it.  Every year around 23,000 people are diagnosed with cancer within the Wessex region. A diagnosis can be a shock and have a huge impact on an entire family. Wessex Cancer Trust helps and supports anyone affected by cancer regardless of age, gender or type of cancer.  

Maria Tidy from Wessex Cancer said: “ I’d like to say a massive thank you to Ferndown Business Network for their donation to Wessex Cancer Trust Crisis Appeal. We really are truly grateful for your help and support.”

Richard Morris, Ferndown Business Network Chairman and owner of Signs Express Bournemouth said: “We are delighted to continually support Wessex Cancer Trust.  Wessex Cancer Trust and specifically Maria Tidy from the charity is a major reason FBN is so successful.   As such we are always looking for new ways to support the charity and its fundraising initiatives including our recently announced new donation of £1 per member per month.”

The next time FBN will be supporting Wessex Cancer Trust is at their big fundraising event at Castlepoint on Saturday 25th and Sunday 26th January.  Wessex Cancer Trust needs to raise £600,000 by the end of January 2020 or they risk losing their support centres. So they are asking you to save your £1 coins over the next couple of weeks and bring them to Castlepoint Shopping Park on Saturday 25th or Sunday 26th January to add to their  “Line of Gold”.  If they can fill the line from Asda to Sainsburys in one day they could raise £22,500 and they are going to try to do it twice.

For more information about Wessex Cancer Trust please contact Maria Tidy on 07471 217693 or visit www.wessexcancer.org.uk

%d bloggers like this: