7 Major Points Why Magazine Advertising Works!

1. Target a captive audience

Our readers are incredibly proud and passionate about where they live. Our local magazines offer a sense of community and serve as an important ‘hub’ where locals can learn about their surroundings… including your products and services!

2. Make sure your ads stand out

Do not fall for the myth that ‘print’ is dead. In an age where the online space has a sea of digital ads, your local magazine has far less competition. Thus enabling you to stand out from the crowd!

3. Enable sense of security

Web surfers have become weary of clicking on banner ads. Even if they are enticing, they feel there is a lack of security online. With our print magazines the consumer has nothing to fear. This makes your audience more receptive to your message!

4. Longer shelf life 

While digital ads come and go, print ads have staying power! Our magazines are read countless times. Your advert can be strategically placed to maximise your promotion! Our magazines are placed directly in the hands of your local consumer through door to door distribution. They are also available at large retail outlets with high foot traffic!

5. Brand recognition & loyalty

Advertising in reputable local magazines like ours allows local people to become familiar with your business. In the long run this encourages brand loyalty and recommendation to others!

6. Credibility

Our local magazines are valued and respected publications that build a sense of community among local consumers. As an advertiser, you benefit from this credibility as your ads become much more than ‘just an ad’, they become recommendations from a trusted source.

7. Tactile experience

Did you know that the average reader only spends 15 seconds on a website before moving on? People interact differently with our print magazines, they take their time and linger. This means they fully interact with our content including your ad!

Interested in Promoting your business. Contact FBN member Dorset Publications to answer any other questions you have! Tel Debbie: 01202 894397

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