I have had several people tell me that I will “have to keep up with the times” and that, “print advertising will go out of fashion”. Well, I beg to differ. There have been many studies on how we buy, why we buy and what we buy. Print advertising, especially of local companies and those companies wanting to be seen as family, friendly and service orientated benefit hugely from a print presence in the local community. People trust print.
Digital, online advertising can be untrustworthy and unknown. How do you know that company will still be there tomorrow when you have a problem with their service or product? Are they real? Do they have experience? Will they give you a good product?
While a good website and some social media is a must to back up any print advertising, it is often the printed advert which leads the customer to look at that website. Here at Dorset Publications we have been helping companies grow year in, year out. Each magazine has a local feel for that area and we include community data for free. This gives a voice to local, small groups that otherwise have a hard time making themselves known and heard. From this they have gained new members and support for their important causes.
Everyone wins. The advertisers gain work, that keeps the local economy thriving, the charities and small independent groups gain support and the resident has an easy guide to find exactly who they are looking for to help them. It is a win win situation all round.
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